Garage floor coatings
Turn your before-and-afters into booked estimates.
We build and run the complete system that takes a homeowner from “nice floor” to a booked in-home estimate on your calendar — ads, landing page, instant follow-up, and tracking to signed jobs.
Built for established residential coating companies ready for more work — not more tire-kickers.
01The problem
Great work. Inconsistent pipeline.
Your floors look incredible. The photos prove it. The problem is everything that happens between a homeowner seeing that photo and you standing in their garage with a tape measure.
- Leads go cold
- Someone sees your before-and-after on a Saturday morning and fills out the form. You call back Monday afternoon. Their garage is somebody else’s job by then.
- Estimates never chased
- You walked it, measured it, sent the number. Then nothing. Those quotes sit in your inbox and quietly expire.
- No tracking
- You cannot see which ad dollar became a coated floor. So you either keep spending blind or shut it off and go quiet.
- Tire-kickers
- Price shoppers. Two-car garages three towns outside your radius. “Just getting a number for my husband.” All of it eating days you should be spraying.
02The system
From ad to signed job — one connected path.
Most contractors have pieces of this. Somebody running ads, a form on the website, a notebook of quotes. The gaps between the pieces are where the money goes.
- 01
Targeted ads
Homeowners inside your service radius who are actually shopping. Not the whole metro, and not everyone who once liked a home-improvement page.
- 02
Focused landing page
One page with one job: get a qualified homeowner to raise their hand. Your work, your reviews, your towns. Nothing to click away into.
- 03
Instant response
A text and an email go out inside five minutes, day or night, and your phone rings. Interest has a short shelf life.
- 04
Qualification
We confirm location, scope, timeline and who actually signs before anything reaches your calendar. You should not be driving out to a maybe.
- 05
Booked estimate
They pick a real slot. Confirmation goes out immediately, reminders the day before and the morning of.
- 06
No-show recovery
Someone misses. The system chases the rebook that afternoon instead of letting the lead die quietly in your inbox.
- 07
Estimate follow-up
Quoted and not closed is where most contractor revenue leaks out. Every open estimate gets worked until you have a yes or a no.
- 08
Signed-job tracking
Ad, lead, appointment, quote, signed job, all connected. So you can see what your spend actually bought.
03What's included
Everything in the path, built and run for you.
Not a lead list, and not a campaign you get handed back.
- Ad managementBuilt, monitored and tested daily
- Conversion landing pageYours, hosted, mobile first
- Lead qualificationScreened before your calendar
- Speed-to-lead follow-upInside five minutes, day or night
- Booking & remindersConfirmations and reminders, automatic
- Estimate follow-upOpen quotes worked until they close
- Reporting dashboardSpend against signed jobs
- You own everythingAd account, data, leads, page
04Who it's for
This works for a specific kind of shop.
We would rather tell you no on a 20-minute call than take money from a company this cannot help.
A fit if you
- You do residential garage or concrete coatings
- You have a crew and can take on more work in the next 30–90 days
- You have real reviews and real before/after photos of your own jobs
- You answer calls fast — or will let the system answer for you
- You want every lead tracked through to the signed job
Not a fit if you
- You are part-time or a brand-new solo operator
- You could not handle more jobs if we filled the calendar tomorrow
- You expect a guaranteed number of jobs or a guaranteed ROI
- You will not report back on what actually closed
- You want five markets running on day one
05Why Xaltera
We compete on execution, not promises.
We are not going to show you somebody else's screenshots. Here is what we actually control.
Direct founder attention
You deal with the person who builds and runs the thing. Nobody is relaying your questions to a junior media buyer.
Sub-5-minute follow-up
Automated response, day or night. It is the single biggest lever on whether a lead ever picks up the phone.
Real qualification
Location, scope, timeline, decision maker. Fewer appointments, better ones.
Signed-job tracking
We track past the lead to the estimate and the contract, so the conversation is about revenue instead of clicks.
Honest reporting
Real numbers, including the bad weeks. No cherry-picked screenshots.
Focused scope
One market, one offer, one channel, run properly. That beats five things done thin.
06What you'll actually see
We'd rather show you the system than someone else's screenshots.
On the call we screen-share the real thing — the landing page, the follow-up sequences, the CRM pipeline and the dashboard you would be looking at every week. You can judge it yourself instead of taking a number on a website at face value.
Before / after
Client coating work
Before / after
Client coating work
Live dashboard
Leads → estimates → signed jobs
See if your shop is a fit.
A quick, no-pressure call to look at your market, your work, and whether this makes sense. Twenty minutes, and you will know either way.
Twenty minutes, no pitch deck. If it is not a fit, we will say so on the call.