Home-service contractors
Booked jobs.
Not just leads.
Xaltera builds and runs the complete system that takes a homeowner from an ad to a booked estimate on your calendar — and tracks it all the way to signed jobs.
Built for home-service contractors who want a pipeline they can count on.
We run
- The ads
- The landing page
- Follow-up
- Qualification
- Booking
- Estimate chasing
- Reporting
You run
- The estimate
- The price
- The crew
- The job
01The problem
Great work. Inconsistent pipeline.
The work isn’t the problem. Most contractors we talk to are good at the trade and proud of the result. It’s the pipeline that’s inconsistent, and it tends to break in the same four places.
- Leads go cold
- A homeowner fills out your form at 8pm. You are on a job until four the next afternoon. By the time you call back they have spoken to two other companies and cannot remember which one you are.
- No follow-up
- One call, one voicemail, done. Nobody works the no-answers, and nobody touches the quotes you sent out three weeks ago.
- No tracking
- You know what you spent. You do not know which ad, which lead, or which appointment turned into the jobs you actually signed.
- Tire-kickers
- Out of your radius. Out of budget. Not the person who decides. You find that out after half a day in the truck.
02The system
From ad to signed job — one connected path.
Most contractors have pieces of this. Somebody running ads, a form on the website, a notebook of quotes. The gaps between the pieces are where the money goes.
- 01
Targeted ads
Homeowners inside your service radius who are actually shopping. Not the whole metro, and not everyone who once liked a home-improvement page.
- 02
Focused landing page
One page with one job: get a qualified homeowner to raise their hand. Your work, your reviews, your towns. Nothing to click away into.
- 03
Instant response
A text and an email go out inside five minutes, day or night, and your phone rings. Interest has a short shelf life.
- 04
Qualification
The system checks service area, project scope, timeline and decision-maker status before booking. You should not be driving out to a maybe.
- 05
Booked estimate
They pick a real slot. Confirmation goes out immediately, reminders the day before and the morning of.
- 06
No-show recovery
Someone misses. The system chases the rebook that afternoon instead of letting the lead die quietly in your inbox.
- 07
Estimate follow-up
Quoted and not closed is where most contractor revenue leaks out. Every open estimate gets worked until you have a yes or a no.
- 08
Signed-job tracking
Ad, lead, appointment, quote, signed job, all connected. So you can see what your spend actually bought.
That's the whole path, running for your company.
One call tells you whether it fits your market and your capacity.
03What's included
Everything in the path, built and run for you.
Not a lead list, and not a campaign you get handed back.
- Ad managementBuilt, monitored and tested daily
- Conversion landing pageYours, hosted, mobile first
- Lead qualificationScreened before your calendar
- Speed-to-lead follow-upInside five minutes, day or night
- Booking & remindersConfirmations and reminders, automatic
- Estimate follow-upOpen quotes worked until they close
- Reporting dashboardSpend against signed jobs
- You own everythingAd account, data, leads, page
04Who it's for
Built for contractors with capacity to fill.
This works when there’s a real business behind it. It doesn’t work as a substitute for one.
A fit if you
- You run an established home-service company with a crew that can take on more work
- You have real reviews and real photos of your own jobs
- Someone answers the phone fast, or you’ll let the system answer for you
- You want results tracked to signed jobs, not to clicks and impressions
- You’ll report back on what closed, so we can improve what we send you
Not a fit if you
- You’re part-time, or a brand-new solo operator
- You couldn’t absorb more jobs in the next 30 to 90 days
- You’re expecting a guaranteed number of jobs, or a guaranteed ROI
- You want to spread across several markets or services on day one
05Why Xaltera
We compete on execution, not promises.
We are not going to show you somebody else's screenshots. Here is what we actually control.
Direct founder attention
You deal with the person who builds and runs the thing. Nobody is relaying your questions to a junior media buyer.
Sub-5-minute follow-up
Automated response, day or night. It is the single biggest lever on whether a lead ever picks up the phone.
Real qualification
Location, scope, timeline, decision maker. Fewer appointments, better ones.
Signed-job tracking
We track past the lead to the estimate and the contract, so the conversation is about revenue instead of clicks.
Honest reporting
Real numbers, including the bad weeks. No cherry-picked screenshots.
Focused scope
One market, one offer, one channel, run properly. That beats five things done thin.
About
Xaltera Media is a growth agency for home-service contractors. We don't sell leads or one-off ad campaigns.
We build and run the full system from ad to signed job, and we measure ourselves on booked estimates and revenue, not clicks. One market, one offer, one channel, done properly. That is a narrower promise than most agencies make, and it is the reason we can keep it.
06FAQ
Straight answers.
The questions worth asking before you spend a dollar with anyone, us included.
Do you guarantee leads or revenue?
No. We run the system properly and report honestly. We don’t make promises we can’t control, and what happens after we hand you a booked estimate — how you present, how you price, how you close — is yours.
Who pays for ad spend?
You do, directly. The ad account is in your name, on your card, and the data in it is yours. We manage it. We never sit between you and your own spend.
What do you actually manage?
Everything from the ad to the booked estimate to the follow-up and the tracking. Campaigns, landing page, instant response, qualification, booking, reminders, no-show recovery, estimate follow-up, reporting. You run the estimates and the jobs.
What size company is this for?
Established operators with a crew who can handle more work. If another five jobs a month would break your schedule rather than grow the business, this is the wrong time for it.
See if we're a fit.
A short call to look at your market, your capacity, and whether this system makes sense for your business. If it doesn’t, you’ll hear that from us.
Thirty minutes, no pitch deck. If it is not a fit, we will say so on the call.