XALTERAMEDIA PRIVACY POLICY

1. INTRODUCTION

XALTERAMEDIA ("we," "our," or "us"), a social media marketing agency based in Andover, MA 01810, is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, which include social media management, content creation, paid advertising, AI chatbots, analytics, and related marketing services (collectively, our "Services").

Please read this Privacy Policy carefully. By engaging our Services, you agree to the practices described in this policy. If you do not agree with our policies and practices, please do not use our Services.

2. INFORMATION WE COLLECT

We collect several types of information from and about our clients and their customers, including:

2.1 Personal Information

• Contact information (such as name, email address, telephone number, business address)
• Login credentials for social media and marketing platforms (with your explicit permission)
• Business information (company name, industry, products/services)
• Client lists and customer data you provide to us
• Payment and billing information

2.2 Usage and Analytics Data

• Information about how you use our Services
• Social media performance metrics and analytics
• Campaign performance data
• Website traffic and user behavior data
• AI chatbot interactions and conversation logs

2.3 Technical Data

• IP address
• Browser type and version
• Device information
• Operating system
• Time zone and location

3. HOW WE COLLECT YOUR INFORMATION

We collect information:

• Directly from you when you engage our Services
• When you grant us access to your social media accounts or marketing platforms
• Through automated technologies and interactions on websites or platforms we manage for you
• From third-party sources and partners

4. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Provide, maintain, and improve our Services
• Create and manage social media content and advertising campaigns
• Monitor and analyze trends, usage, and activities in connection with our Services
• Measure the effectiveness of campaigns and marketing efforts
• Train and improve our AI chatbots and other automated systems
• Respond to your inquiries and fulfill your requests
• Send you technical notices, updates, security alerts, and administrative messages
• Process your payments and prevent fraud

5. DISCLOSURE OF YOUR INFORMATION

We may disclose your personal information to:

5.1 Third-Party Service Providers

We work with various third-party service providers, including OpenAI and other platforms, to deliver our Services. These providers may have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

5.2 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5.4 With Your Consent

We may share your information with your consent or at your direction.

6. INTERNATIONAL DATA TRANSFERS

XALTERAMEDIA is based in the United States, but we work with clients from around the world. This means that your data may be processed in countries where data protection laws may be different from those in your country of residence. By providing us with your information, you consent to this transfer, storing, and processing.

For clients in the European Economic Area (EEA), United Kingdom, or Switzerland, we comply with applicable data protection laws when transferring your personal data outside these regions.

7. DATA RETENTION

We retain your personal information for as long as needed to provide you with our Services. If you are a client, we will keep your information for the duration of our business relationship and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. DATA SECURITY

We have implemented appropriate technical and organizational measures to protect the security of your personal information. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure.

9. YOUR PRIVACY RIGHTS

Depending on your location, you may have certain rights regarding your personal information, which may include:

9.1 For All Users

• Right to access the personal information we hold about you
• Right to request correction of your personal information
• Right to request deletion of your personal information
• Right to opt out of marketing communications

9.2 For European Users (GDPR)

• Right to data portability
• Right to restrict processing
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

9.3 For California Residents (CCPA/CPRA)

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt out of the sale of personal information
• Right to non-discrimination for exercising their CCPA rights

To exercise any of these rights, please contact us using the details provided below.

10. CHILDREN'S PRIVACY

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

11. CHANGES TO OUR PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. CONTACT INFORMATION

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

XALTERAMEDIA
Andover, MA 01810
[email protected]